Active since 1987


In our proprietary database


Industry knowledge


Industry knowledge with technology and business understanding

Media experience and expertise in technical, business, trade and scientific communication

Proprietary database of specialist contacts

International reach with a multicultural, multilingual team boasting 80 years' combined PR experience


“Having worked in biotech and high tech strategic communications for 15 years, I am confident that I and my specialist team can deliver the right results for your company. Since ALA started in 1987, we have built a global network of media contacts that are responsive to our client’s news announcements.”

Juliette Schmitt-dos Santos

ALA Director

  • 18 years' experience in high tech PR across Europe and US
  • Joined ALA in 2002 and became Director in 2012
  • Previously worked at the Agence France Presse unit of the United Nations in New York
  • Was part of the communications’ task force of the French delegation at the UN
  • Diploma in Latin-American and US studies, multi-lingual, with high level computer literacy; spent one year at the University of Texas, Austin

Carol Leslie

Account Director

  • Highly skilled technology PR practitioner, in-house communications and PR agency experience
  • Master’s in Communications, Cornell University
  • Saxophone player, jazz enthusiast, enjoys French food

Emilie Chouinard


  • PR specialist, in charge of life sciences and high-tech clients
  • Master’s degree in public relations / branding and advertising at CELSA Paris Sorbonne and bachelor’s degree in French literature
  • Born in Canada, has lived in France for 2 years
  • Food enthusiast, passionate about cinema and literature

Jo Reeder

Senior Consultant

  • 20 years experience in PR, communications, journalism and social media management for life sciences,and IT/technology companies
  • BA (Hons) degree in Multimedia Journalism from Bournemouth University (UK)
  • Speaks English

Lise Beltzung


  • PR specialist, in charge of life sciences and high-tech clients
  • Experience in the transport sector and in the finance sector
  • A graduate from CELSA, holds a Master’s degree in communication and a diploma in digital strategy from Cesacom
  • Born in the Netherlands, lived there for 18 years before continuing her studies in France, then Canada for one semeste

Mark Tidmarsh

Office Manager - English Language Editor

  • Responsible for English language editing and administration in the Brighton office
  • Bachelor’s degree in Communications Studies from the University of Sunderland (UK)
  • Hobbies include cycling, hiking, gardening, theatre and cinema

Alexandra Alegre

Office Manager

  • Responsible for the administration and accounts in the Paris office
  • BTEC National Diploma in Management and Finance
  • Currently studying for her Higher National Diploma in Business
  • Enjoys singing and playing the guitar and piano