About ALA

Andrew Lloyd & Associates (ALA) uses its public relations and marketing skills to bring proven increased awareness and understanding of your company among those who influence your key customers, investors, partners and other targets.

Who we are

ALA has offices in the UK and continental Europe and provides international PR activity across Europe, the US and beyond. Our team of international marketing and public relations professionals have more than 80 years' experience to offer.

We focus on B2B and emerging technologies in IT, life sciences, environment and other new technologies. Our clients range from start-ups to public companies.

Our services

Strategic positioning & message development

Media relations - technology, business, finance

Market relations - decision makers & influencers in technology, business and finance

Advice on digital & online communication

Qualitative research including customer satisfaction surveys

Our areas of expertise

Aerospace & Defence

Biotech & Pharmaceutical

Consultancy Services

Electronics

'Green' incl. Renewable Energy

Medical Device & Diagnostics

Networking, Wireless & Telecom

New Materials, Nanotechnology

Security

Software & Hardware for Business

ALA NEWS:
We are delighted to announce the winners of ALA's 20th birthday prize draw:
1st prize (month's PR): Cogenics (US) provider of global pharmacogenomics and molecular biology services
2nd prize (bilingual news release): Diatos (F), international biopharmaceutical company developing innovative therapies for unmet medical needs in cancer
3rd prize (media training): Varioptic (F), an opto-electronics company specialised in the development and manufacture of auto focus liquid lenses for cell phone and camera module markets

Where we add value

Getting your strategy right

Working with you to ensure the content, frequency and style of your communication achieve maximum impact and increased understanding among key targets

Equipping you to respond to the market by providing rock-solid foundations for market-facing operational and communication actions

Understanding media/analyst expectations in technical, business and financial areas

Leveraging issues of the day through our exclusive focus on emerging technologies (IT, life sciences, environment and other fields) and our wide-ranging contacts

Managing national and international public relations cost-effectively

Helping you devise the most effective positioning and messages as well as executing on-going public relations.

Why we are unique

ALA's top-level international PR experience dates back to 1987 in IT and 1989 in life sciences.

Our successful track record of developing strategic communication programs for early stage and mid-size organizations, as well as listed companies, coupled with our proprietary database of 12,000 technology followers across the world, gives us a unique ability to drive the PR process and lighten the load of marketing professionals.